A 2017 screenshot of Alexa.com's home page.
|Type of business||Wholly owned subsidiary|
Type of site
|Web traffic and ranking|
|Founded||April 1, 1996|
|Headquarters||San Francisco, California, U.S.|
|Key people||Dave Sherfese (vice president)|
|Industry||Internet information providers|
|Products||Alexa Web Search (discontinued 2008)
|Alexa rank||2,817 (Global, February 2018[update])|
Founded as an independent company in 1996, Alexa was acquired by the company Amazon in 1999. Its toolbar collects data on Internet browsing behavior and transmits them to the Alexa website, where they are stored and analyzed. This is the basis for the company's web traffic reporting. According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites. As of 2015, its website has been visited by over 6.5 million people monthly. As of November 2017, the number 1 Alexa Rank belongs to Google.com, its average daily time on the website being 8 min 2 s and average daily pageviews per person being 8.94.
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