Alexa Internet

Alexa Internet, Inc.
Alexa Internet logo.svg
Screenshots of Alexa internet.PNG
A 2017 screenshot of Alexa.com's home page.
Type of business Wholly owned subsidiary
Type of site
Web traffic and ranking
Available in English
Founded April 1, 1996; 21 years ago (1996-04-01)[1]
Headquarters San Francisco, California, U.S.
Coordinates 37°48′03″N 122°27′23″W / 37.8009°N 122.4565°W / 37.8009; -122.4565Coordinates: 37°48′03″N 122°27′23″W / 37.8009°N 122.4565°W / 37.8009; -122.4565
Owner Amazon.com
President Andrew Ramm[2]
Key people Dave Sherfese (vice president)[2]
Industry Internet information providers
Products Alexa Web Search (discontinued 2008)
Alexa toolbar
Website www.alexa.com
Alexa rank Negative increase 2,817 (Global, February 2018)[3]
Registration Optional
Current status Online

Alexa Internet, Inc. is an American company based in California that provides commercial web traffic data and analytics. It is a wholly owned subsidiary of Amazon.com.

Founded as an independent company in 1996, Alexa was acquired by the company Amazon in 1999. Its toolbar collects data on Internet browsing behavior and transmits them to the Alexa website, where they are stored and analyzed. This is the basis for the company's web traffic reporting. According to its website, Alexa provides web traffic data, global rankings, and other information on 30 million websites.[4] As of 2015, its website has been visited by over 6.5 million people monthly.[3] As of November 2017, the number 1 Alexa Rank belongs to Google.com, its average daily time on the website being 8 min 2 s and average daily pageviews per person being 8.94.[5]

  1. ^ Cite error: The named reference about was invoked but never defined (see the help page).
  2. ^ a b "Management". Alexa Internet. Retrieved December 24, 2014. 
  3. ^ a b "Alexa.com Site Info". Alexa Internet. Retrieved February 13, 2018. 
  4. ^ "About". Alexa. Retrieved January 18, 2015. 
  5. ^ "Alexa Top 500 global sites on the web". Alexa. Retrieved June 16, 2017. 

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