List of mergers and acquisitions by Alphabet

Google's logo

Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011.[1] The table below is an incomplete list of acquisitions, with each acquisition listed being for the respective company in its entirety, unless otherwise specified. The acquisition date listed is the date of the agreement between Google and the acquisition subject. As Google is headquartered in the United States, acquisition is listed in US dollars. If the price of an acquisition is unlisted, then it is undisclosed. If the Google service that is derived from the acquired company is known, then it is also listed here. Google itself was re-organized into a subsidiary of a larger holding company known as Alphabet Inc. in 2015.

Timeline of Google products, services, and acquisitions

As of December 2016, Alphabet has acquired over 200 companies, with its largest acquisition being the purchase of Motorola Mobility, a mobile device manufacturing company, for $12.5 billion. Most of the firms acquired by Google are based in the United States, and, in turn, most of these are based in or around the San Francisco Bay Area. To date, Alphabet has divested itself of four[2] business units: Frommers, which was sold back to Arthur Frommer in April 2012;[3] SketchUp, which was sold to Trimble in April 2012,[4] Boston Dynamics in early 2016 and Google Radio Automation, which was sold to WideOrbit in 2009.[5]

Many Google products originated as services provided by companies that Google has since acquired. For example, Google's first acquisition was the Usenet company Deja News, and its services became Google Groups. Similarly, Google acquired Dodgeball, a social networking service company, and eventually replaced it with Google Latitude. Other acquisitions include web application company JotSpot, which became Google Sites; Voice over IP company GrandCentral, which became Google Voice; and video hosting service company Next New Networks, which became YouTube Next Lab and Audience Development Group. CEO Larry Page has explained that potential acquisition candidates must pass a sort of "toothbrush test": Are their products potentially useful once or twice a day, and do they improve your life?[6]

Following the acquisition of Israel-based startup Waze in June 2013, Google submitted a 10-Q filing with the Securities Exchange Commission (SEC) that revealed that the corporation spent $1.3 billion on acquisitions during the first half of 2013, with $966 million of that total going to Waze.[7]



  1. ^ Rusli, Evelyn M. (October 27, 2011). "For Google, a New High in Deal-Making". The New York Times. Retrieved December 7, 2011. 
  2. ^ Josh Constine (April 26, 2012). "SketchUp Is Google's First Divestment In Years, And It Made A Profit". TechCrunch. Retrieved April 6, 2013. 
  3. ^ Pepitone, Julianne (April 4, 2013). "Frommer's founder buys back travel guide brand from Google". CNNMoney.com. Retrieved May 6, 2013. 
  4. ^ Bacus, John (April 26, 2012). "A new home for SketchUp". SketchUp. Retrieved May 6, 2013. 
  5. ^ "WideOrbit Acquires Google Radio Automation". WideOrbit. August 5, 2009. Archived from the original on March 17, 2013. Retrieved May 6, 2013. 
  6. ^ "In Silicon Valley, Mergers Must Meet the Toothbrush Test". The New York Times. The New York Times Company. August 17, 2014. Retrieved August 18, 2014. 
  7. ^ Rip Empson (July 29, 2013). "Yahoo And Google Are Both Spending Big Money On Acquisition Sprees And What That Says About Their Futures". TechCrunch. AOL Inc. Retrieved July 29, 2013. 

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